Wendy’s Expert Rou – Iles Formula


 

As the Spring/Summer 2025 collections took over the runways of London Fashion Week, it wasn’t just the clothing that caught our attention—hairstyles made a major statement as well. From effortlessly chic bobs to bold accessories, this season’s hair trends are as diverse as they are stylish. Wendy Iles, with her decades of experience in the industry, weighs in on the standout hairstyles that are bound to shape the season ahead. Here’s a roundup of the key hair trends from the runways, with insights into how to achieve these looks using Iles Formula products.

Sleek & Wet Look: Attached for a Polished Finish

Trend Insight: Sleek, almost wet-looking hair combined with low buns made an impact this season. This style radiates simplicity, yet it’s effortlessly chic and timeless. Whether parted in the middle or to the side, the wet look pairs well with low, structured buns, offering a clean and modern feel.

Wendy’s Tip: “To achieve the sleekness that this look demands, start by applying Iles Formula Finishing Serum generously through damp hair. Comb it back to smooth flyaways and secure it iinto place. The serum’s UV and humidity protection ensure the sleek, wet look lasts all day.” For an ultra wet look use our Balm, its high shine is unbeatable and stays for days.

Layered Waves: The Ultimate Effortless Look

image IlesFormula Pinterest

Trend Insight: Waves are making a return, but not the tight, structured curls we’ve seen in past seasons. Spring/Summer 2024 is all about natural, soft, and layered waves. This look is perfect for those wanting to embrace a more laid-back, textured style that adds volume and movement to their hair. Layering brings depth and dimension, ideal for both long and medium-length cuts.

Wendy’s Tip: “To create this look, start with the Iles Formula Haute Performance Shampoo and Conditioner to infuse softness and shine into the hair. After towel-drying, apply the Finishing Serum to enhance texture and define the layers, then use a large-barrel curling wand to loosely wave sections of the hair. Finish with a light brush-through for an effortless, lived-in look.”

 

Natural Curls: Embrace Your Texture

 

Trend Insight: Natural curls were celebrated in full force at London Fashion Week. Emphasizing texture and volume, this trend empowers individuals to embrace their curls rather than taming them. Whether tightly coiled or looser ringlets, curls dominated the catwalk with their striking, bold appearance.

Wendy’s Tip: “Curls need nourishment, especially to maintain their definition and prevent frizz. I recommend  using a turban towel to remove excess water after cleansing. Remove towel and your curl formation should be just as you desire, then spray evenly with the Iles Formula Curl Revive spray, which hydrates and defines curls without weighing them down. Use a diffuser to dry naturally dry curly hair for added volume and shape.” If wanting a huge free curl like image enclosed, then i suggest once hair is dry lightly brushing the hair through with a stainless steel toothed brush or wide tooth comb.

The Bob is Back: Sharp, Wispy, or Blunt

Trend Insight: The bob is here to stay—whether it’s blunt, wispy, or cut with asymmetrical edges. From short, chin-length bobs to longer lobs, this versatile cut was everywhere at Fashion Week. Its ability to adapt to different face shapes and personal styles makes it a go-to for those looking to refresh their look this season.

Wendy’s Tip: “For  sleek  bobs, it’s crucial to have a high-shine finish. Use the Iles Formula Finishing Serum before blow-drying, finish with a straightening tool to deliver sharp edges. The other variation on trend  fir bobs is my more preferred allowing hair to be dressed more naturally without too much effort.  Add a little movement around face  so it looks natural.  This serum also helps protect against heat damage, ensuring your bob looks polished.”

Statement Hair Accessories: Jewelled Clips & Barrettes

Trend Insight: Hair accessories were a standout trend this season, with jeweled clips, barrettes, and embellished headbands adding a touch of glamour to every look. These accessories were used to elevate simple hairstyles like sleek ponytails or loosely tousled waves, proving that the right accessory can transform your entire look.

Wendy’s Tip: “Less is more when it comes to adding hair accessories. If you’re working with waves or curls, add a touch of Iles Formula Finishing Serum to tame any frizz and provide a smooth base for your accessories. Then, strategically place jeweled clips or barrettes for a polished yet fashionable finish.”

Final Thoughts from Wendy Iles

“This season’s hairstyles at London Fashion Week are a celebration of individuality and versatility. Whether you’re into sleek, polished looks or prefer something more relaxed and natural, there’s a trend for everyone. Iles Formula products are designed to enhance the health and beauty of your hair, making it easy to achieve these high-fashion looks, even off the runway.”


Key Takeaways for Spring/Summer 2025 Fashion Week Hair Trends:

  • Layered Waves for a soft, textured look
  • Natural Curls to celebrate your unique texture
  • Bobs in all lengths and styles
  • Sleek & Wet Looks for minimalism
  • Statement Accessories for that extra touch of glamour

No matter your personal style, these trends are easy to replicate at home or in the salon, especially with Iles Formula products in hand. Stay ahead of the curve and experiment with these looks for the upcoming season!

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