Top Summer Trends to Watch in 2024 – Iles Formula


As the warm breeze of summer 2024 approaches, it’s time to refresh your look with the latest hair trends. This season brings a mix of bold styles, vibrant colors, and effortless cuts that are sure to make a statement. Whether you’re a hair enthusiast or a salon owner looking to stay ahead of the curve, here are the top summer hair trends to watch in 2024, each enhanced by Iles Formula products.

Embrace the Bob – The Shorter, the Better

The bob is making a major comeback this summer, but with a twist. Think shorter, edgier cuts that frame the face beautifully. Asymmetrical bobs, where one side is slightly longer than the other, are particularly in vogue. To maintain the sleek and polished finish of this cut, use Iles Formula Haute Performance Finishing Serum. This product smooths and protects the hair (especially key against heated tools, but also UV too), keeping your bob looking chic all day long.

Vibrant Colours – Make a Splash

Summer 2024 is all about embracing vibrant, unconventional colours. From electric blues to neon pinks and fiery reds, bold hues are taking centre stage. These colours add a fun and playful element to your look, perfect for the sunny season. To keep these vibrant colours looking their best, use Iles Formula Haute Performance Shampoo. This sulphate-free shampoo, a colorist’s best friend, maintains color vibrancy while gently cleansing and nourishing the hair.

Beach Waves – Effortlessly Chic

Nothing says summer quite like beach waves. This timeless trend is all about achieving that effortlessly chic, just-out-of-the-ocean look. Enhance the texture and lustre to your beach waves with Iles Formula Haute Performance Conditioner, which detangles and repairs hair without leaving any residue, nor weighing it down.

Accessorise with Scarves and Ribbons

Hair accessories are taking a playful turn this summer with scarves and ribbons becoming a must-have. Tie a vibrant scarf around a ponytail, weave the Iles Formula twilly or ribbon through a braid, or use them as headbands. These accessories not only add a pop of colour and style but also help keep your hair in place during those breezy summer days. To ensure your hair stays smooth and manageable, apply Iles Formula Haute Performance Finishing Serum before accessorising.

The Modern Shag – Layers with Attitude


(Image credit: https://www.pinterest.co.uk/pin/1900024837937169/)

The shag haircut is making a resurgence, modernized with a fresh, edgy twist. This style features choppy layers, textured ends, and often, curtain bangs. The modern shag adds volume and movement to your hair, making it perfect for those who love a laid-back, rock-and-roll vibe. To keep your shag looking its best, use Iles Formula Curl Revive Spray. This spray enhances natural curls and waves, giving your shag the perfect amount of soft texture and definition.

Curl Revive 500ml

Summer 2024 brings a diverse array of hair trends, from bold colors to natural textures. By integrating Iles Formula products into your routine, you can ensure your hair stays healthy, vibrant, and stylish. Whether you’re looking to make a dramatic change or just update your current style, there’s something for everyone. Embrace these trends to stay stylish and on-point this season, and let your hair be a reflection of your unique personality and flair.

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