Written By: Trish Bolden
Rihanna’s Fenty empire is expanding its horizons, this time delving into the realm of hair care. After tantalizing her followers with hints of a new addition to the Fenty Corporation, the illustrious billionaire magnate has officially unveiled her latest venture: Fenty Hair. Having already conquered the realms of beauty and skincare with her highly successful Fenty Beauty and Fenty Skin brands, Rihanna now sets her sights on the realm of hair care. Fenty Hair, as the name suggests, places a strong emphasis on providing top-notch hair care solutions. The brand’s Instagram bio proudly proclaims its commitment to “repair, strengthen, hydrate, smooth, and protect” hair with its meticulously tested products.
Rihanna, at the age of 36, has always been unafraid to experiment with her appearance. It is this fearless spirit that drives her to provide fans with the essential tools they need to care for their locks while still embracing the joy of self-expression.
“You know how much switching my hair up matters to me,” she continued. “I’ve had almost every texture, color, length, from weaves to braids to natural—so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!”
Additionally, a captivating teaser video awaits, offering a tantalizing glimpse into the line’s offerings, including hair gel, moisture masks, shampoo, and conditioner. It is evident that Fenty Hair aims to cater to individuals of all ages and hair types. Queen Rih seems to have big plans for the hair industry and she’s absolutely ready to conquer multiple categories with her brand, Fenty Hair. She started the trademark process over a year ago, and it includes everything from shampoo and hair styling products to even hair glitter.
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As the brand’s June 13 launch approaches, eager fans can secure early access by signing up on the Fenty Beauty website. For those yearning to be among the first to experience this groundbreaking collection, signing up on the brand’s website grants early access to shop the new line on June 10 at 8 p.m. PST. Prepare to embark on a luxurious hair care journey with Fenty Hair, curated by the visionary Rihanna herself. Sign up here for early access to exclusive new hair care line https://fentybeauty.com/pages/fenty-hair
