Let’s Talk About how nobody is talking about WYN BEAUTY Nothing To See Soft Matte Creamy Concealer. Ok, I know, another celebrity brand you’re thinking and I get it! I really do! It’s been a lot lately. Too much maybe. But hear me out, WYN BEAUTY, Serena William’s new beauty brand, actually has some really good products and one of those products is the Nothing To See Soft Matte Creamy Concealer. We’ve seen a few new concealers in 2024 but this particular formula stands out for me.
I’m a concealer junkie as you well know and lately I find I’m pickier and pickier with the formulas I used but this one was quite lovely.
WYN BEAUTY Nothing To See Soft Matte Creamy Concealer is a super creamy, lightly hydrating concealer. Although, it claims to be a matte finish I’d say it was more demi-matte and didn’t look powdery upon dry down nor did it crease or cake under my eyes. It’s a beautiful consistency almost a creamy liquid of sorts that blends flawlessly. As I get older I appreciate light, creamy concealers like this as they apply easily without looking dry and cakey. Granted, this isn’t a super pigmented concealer but it did wake up my tired eyes, concealed my puffiness, and gave me a nice, refreshed look and it wears strongly at around seven to eight hours.
WYN BEAUTY Nothing To See Soft Matte Creamy Concealer Swatches (Shade 195 Stretch)
I can’t complain a lick about the formula. I thought it really nice and I’m surprised that it isn’t getting more love! WYN BEAUTY Nothing To See Soft Matte Creamy Concealer is a stand out concealer for me in 2024 and worth a try if you having aging, drier eyes! I would love to see a price drop though…! I think it should be around $20-$22. $25 seems a touch too high since it isn’t as pigmented as other formulas in the same price range.
Tried it? Do share!
