What Is Blonzing? The Beauty Trend Explained


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Whether we like to admit it or not, makeup can get pretty confusing. It seems like there are an endless number of products and techniques to master, and who has the time? So whether you like to keep things simple like a true minimalist clean girl or you’re in your Euphoria makeup era, we can all benefit from saving a little extra time in the morning. And luckily, if you struggle with applying blush and bronzer, TikTok is coming in clutch with blonzing, a trend that’ll make you seriously rethink your makeup routine.

What Is Blonzing?

As you might’ve guessed, blonzing is a combination of blush and bronzer. (Talk about a tongue twister.) Blonzing makes use of both the contouring abilities of bronzer and the glowy effect of blush, for skin that’s both sunkissed and naturally flushed. And thankfully with blonzing, the days of not knowing where/when to apply blush and bronzer are officially over. If you’re not super skilled at applying makeup, this is the trend you’ll want to take note of—because it’s a lot simpler than it may seem.

How to Blonze

Makeup noobs rejoice, blonzing is probably the most straightforward makeup technique you’ll ever learn. TikTokers find that the best way to reap the benefits of both blush and bronzer is to use a sort of two-in-one product. Of course it varies depending on your skin tone and undertone, but typically you want a brown or terracotta blush to get this look. As its name suggests, you should apply the product to all of the typical places you put both blush and bronzer—which usually means the highest point of your cheekbones, your forehead along your hairline, the tip of your nose, and your jawline if you’re feeling extra. Then, blend it out with a brush or your fingers as you normally would for an effortlessly sculpted effect.

The Best Products to Blonze With

Although most stores won’t refer to them “blonzers,” it’s pretty easy to track down the ideal product for this trend. One way to narrow it down is to look for either a liquid or cream formula. As much as we love powder blush, you need a product that’ll melt into the skin for blonzing. As for color, any blush in a brown or deep brick shade will do. Luckily for us, there are tons of products in this shade to choose from. For reference, the most popular choice on TikTok is the Huda Beauty Blush Filter Soft Glow Liquid Blush in shades Latte and Coco-Loco. To make things easier, we tracked down even more blushes that are perfect for blonzing.



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