Achieving a salon-quality blowout is a true art that combines technique, product knowledge, and styling finesse. A beautiful blowout not only looks polished but enhances the natural texture and shine of the hair. While it’s a service clients love to have professionally, it can also be achieved at home with the right approach and tools. In this guide, hair expert Wendy Iles shares her step-by-step approach to mastering the perfect blowout using Iles Formula products for results that are as luxurious as they are long-lasting.
Begin with a Quality Cleanse and Condition
The foundation of any great blowout is clean, nourished hair. A good wash-and-condition routine will ensure that hair is free of product build-up, which can weigh it down, and has the hydration needed to hold a style beautifully.
Wendy’s Tip: Start with Iles Formula’s Haute Performance Shampoo, designed to cleanse without stripping away essential oils. This shampoo softens the hair and prepares it for smooth, tangle-free styling. Follow with Iles Formula’s Haute Performance Conditioner to strengthen and moisturize hair, creating a soft, workable base that will enhance volume and shine during the blowout.
Fun Fact : The ILES Shampoo + Conditioner duo are clinically proven to soften up brittle hair, stopping hair breakage up to 89% from first use!
Prime with a Heat Protectant
After shampooing and conditioning, it’s crucial to protect hair from the heat of styling tools, as heat can cause damage and dullness over time. A high-quality heat protectant will shield the strands from high temperatures while also adding a smooth, frizz-free finish.
Wendy’s Tip: For an all-in-one solution, use Iles Formula Finishing Serum. This lightweight serum provides heat protection up to 450°F, smooths flyaways, and prevents humidity-related frizz. Apply it evenly to damp hair from mid-length to ends, combing through to distribute the product thoroughly.
Choose the Right Brush for Your Hair Type
Brush selection is key to achieving a voluminous blowout with the desired amount of texture. The right brush will allow you to control the movement and lift of the hair, creating a sleek or voluminous look depending on your preference.
Wendy’s Tip: For fine or flat hair, try a round ceramic brush with a medium size barrel to create volume and lift at the roots but also bounce in the midlength and ends. For thick or curly hair, a boar bristle brush is ideal for smoothing and taming frizz while adding a polished finish. If you want a sleek, straight look, use a paddle brush for an even distribution of heat.
Finishing Touches for Shine and Definition
When drying be sure to add the Iles Finishing Serum to every layer. This will build the hairs volume out or calm thick bushy hair down. Add the final touch to elevate the blowout’s sleekness and longevity. Adding the finishing serum will further smooth the hair, reduce flyaways, and maintain softness for days.
Wendy’s Tip: Apply a small amount of Iles Formula Finishing Serum to the palms and gently run your hands over the surface of the hair. This step defines the style and enhances lustre while the serum’s botanical ingredients nourish and protect hair against environmental pollutants UV + Color fade and humidity. For added movement and curl the Finishing Serum can be swapped out for the Iles Formula Curl Revive which is more a cashmere texture opposed to the silk performance of Finishing Serum. Both serums have the same protection performance .
Do Not Use Hairspray!
Do not use hairspray, Allow the Iles Formula Blow Out to live organically, Do not block the hairs memory with synthetic sprays that freeze the hairs natural movement and transforms the soft silk texture to stiff or sticky! Embrace the soft sumptuous, lustrous texture Iles Formula delivers. If using a hot tong to create movement, clip the hair till its cold and the curl memory will last for days as hair remains soft, sumptuous and touchable!
