Get 25% Off Hero Products at Amazon

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As a shopping editor, I’m not typically a repeat user of many products. I have to routinely test new brands to figure out the best recommendations for our readers, and that often means new things shuffle in and out of my shower on a regular basis. But there are a few brands that got me hooked enough to go through multiple bottles, and one of those is Coco & Eve, a brand that’s gone viral on TikTok several times.

I’ve tried pretty much every Coco & Eve hair product available and truly liked each one. When I first used the Miracle Hair Elixir, I was applying it every single time I hopped out of the shower—it made my strands feel soft as butter within seconds, and kept frizz to a minimum during the hottest days of the year. The Hydrating & Detangling Leave-In Conditioner also proved to be an instant favorite, and ensured combing through any knots was a breeze. And then of course, there’s the brand’s hero product, the Like a Virgin Hair Masque. I’m kind of a snob when it comes to hair masks, but this one lived up to every claim. 

If you’ve yet to give Coco & Eve a go, now’s the best time to start. A few of the brand’s best-sellers (basically, all of the above mentioned) are currently 25 percent off at Amazon until September 8. A discount and two-day shipping? You may as well add it all to your cart. 

This is definitely my most-loved product from Coco & Eve’s collection. The leave-in hair serum offers a multitude of benefits to damaged, dry hair, like restoring softness, adding shine without leaving a greasy residue, treating split-ends and minimizing frizz. All it takes is a few drops (you seriously don’t need much) to cover my long tresses for a difference I can see and feel. Plus, it also doubles as a heat protectant, making it the perfect pre-blow dry product.

This nourishing hair mask really helped put Coco & Eve on the map; the product went viral on TikTok more times than I can count. Like any good hair mask, the formula targets dry, damaged locks to rehydrate and soften, but it also goes above and beyond by leaving a shiny, glossy finish within just one application.

Every good regimen begins with your chosen shampoo and conditioner, and this duo will set a healthy foundation for your hair’s health. It provides optimal hydration to heal stressed-out strands, and is safe for use on color-treated hair. Coconut, avocado and the brand’s ResistHyal technology (a powerblend of hyaluronic acid) increase the moisture-levels your hair gets by 26 times. And since the sulfate-free formula doesn’t strip your locks of their natural oils, your hair will stay cleaner for far longer.

Think of this lightweight detangling treatment as a shield for your hair; it protects against damaging UV rays and other environmental aggressors. Plus, it also decreases the amount of breakage you’ll experience and keeps split-ends from appearing as quickly.