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If you’re chronically online on TikTok, you likely can’t go a week without spotting a Kosas makeup product in your FYP (I know I can’t). There’s always a buzzy launch or bestseller that users are raving about, and I’m here to say that Hailey Bieber and I understand the hype. After all, we use the same setting powder, which, along with everything else on Kosas’ site, is 20% off during the summer sale.
The beauty brand has been cranking out hit after hit ever since it launched in 2015, and it’s garnered support from celebrities, TikTokers, and shoppers alike. As a shopping editor who’s covered almost every makeup product Hailey Bieber has used, I can tell you that she’s previously reached for Kosas’ Revealer Concealer, Cloud Set Setting Powder, DreamBeam Sunscreen, Glow I.V. Skin Enhancer, and Air Brow. I can also tell you that Generation Alpha TikToker Katie Fang is a longtime Plump + Juicy Vegan Collagen Spray-On Serum fan. As for me, I’ve tried the cult-fave Revealer Concealer and Cloud Set Setting Powder, and the latter has become a daily go-to.
That’s just the tip of the iceberg regarding Kosas’ impressive lineup. Below, learn more about a handful of the brand’s noteworthy formulas, including Hailey Bieber-used and editor-approved picks. Whether you’re restocking everyday faves or trying new products to channel your inner “clean girl,” remember to place your order before Kosas’ Summer Sale ends June 25 (no code needed!).
Kosas says this powder “sweeps away shine (not glow),” and they couldn’t be more right. Trust me, as an oily gal, this product vanishes my greasiness without completely mattifying my complexion or removing any glow. Take it from another stan: Hailey Bieber. “This is just really for any of the areas I feel like I get a little oily, which is mostly the T-zone area,” she explains in a TikTok GRWM.
Don’t skip out on Kosas’ newest arrival, its powder blush. The baked formula gives you a natural-looking, radiant touch of color, making it a perfect addition to your summer makeup routine. Swirl your brush into the two different tones to achieve a sunkissed glow. I’m feeling like a peachy pink summer is upon us, so I’m eyeing shades Blissed, Hype, and Thrill.
Hailey Bieber revealed to Vogue in her date night GRWM that in addition to applying the concealer on blemishes and under her eyes, she also applies the product along her jawline for a “lifted” and “sculpted look.”
“I just love that it’s like creamy and hydrating and leaves just this dewy finish on the skin,” she gushed.
Kosas’ rolled out its first suncreen in April, and it has instantly become a staple. DreamBeam is a mineral SPF 40 formula that protects against UV rays while hydrating the skin with plumping peptides, skin barrier stregthening ceramides, and moisturizing hyaluronic acid.
Through a powerful blend of AHAs (shikimic, mandelic, and lactic), the alumium-free Chemistry Deodorant pulls triple duty, treating BO, preventing ingrown hairs, and brightening armpits.
Keep your brows in line with this lightweight tinted brow gel. Essential hair care ingredients infused in the formula—think castor oil, panthenol provitamin B5, and Biotinoyl Tripeptide-1—condition each strand, supporting your current brow health and promoting future growth.
If you want a flawless complexion, add this product to your cart immediately. The sister of the famous Revealer Concealer, this foundation plumps skin with hylauranic acid and peptides. Plus, its available in 36 shades.
